Katharina Grohmann
About Me
I am 21 years old and I’m currently finishing my undergraduate degree in Advertising and Brand Management at Staffordshire University, Stoke-on-Trent after having two previous years’ experience in Market Communications in my hometown of Vienna, Austria.
The Logo
This is an original design that I have created from scratch with various inspirations stemming from my background and interests. The colours chosen are not only ones that I’m naturally attracted to but also imply the qualities of my personality.
For example, the colour green stands for assertiveness, persistence and relaxation. It has a calming, and comforting effect which I would hope I can produce this towards others to encourage cooperativeness, tolerance and more importantly satisfaction.
In the case of the tea rose I chose this as I believe it radiates inner calm, warmth and elegance, as well as simply lightening the mood of an environment. I can relate to this as I always try to put others before myself and consider both sides to the situation which is important in the business world. My friends and family call me ‘The Sunshine’ because I am always cheerful and smiling which is why I can further identify myself with this colour.
The main property of the logo, however, is the rose which collectively brings these characteristics together as one. Additionally, pink roses represent respect and gratitude, which I have for every professional opportunity that I have gathered in past and will continue to do in the future.
Work Experience
06/2017 - 07/2017
SUNTOURS SL Sailing GmbH/TURNON
Event Assistance
Suntours organises a college graduation trip called ‘Turnon’ in Croatia every year which lasts a total of four weeks. This year I had been involved as an event assistant where I was part of the organisation team where my role was to solely document the whole event as well as support the management wherever needed. Here, I added experience of handling stressful situations as well as working independently.
06/2016 - 08/2016
Springer & Jacoby Österreich GmbH, AUT
Internship Account Management
Between my first and second year at the Advertising Academy I did a three-month-internship at the Springer & Jacoby agency in Vienna. Here I assisted the account managers with the general clientele services by producing and presenting campaign preparation and research for local brands such as the assurance company UNIQA.
After one month of my internship here, I was given the responsibility of being the sole representative for the client of Weinviertel DAC which is a typical wine in Austria. At this time, I finally satisfied my curiosity about the process of creating a campaign and found my true passion for Advertising.
03/2015 - 08/2015
ACTS Sports GmbH, AUT
Internship Project Assistance
At this event agency based in Vienna I mainly functioned as a project assistant at the 2015 CEV European Beach Volleyball Championships in Klagenfurt/Carinthia, Austria. I was fully responsible for staff hotel bookings and work clothes. In addition to this, I provided administrative support in the front office with research and maintenance for the client’s database. I have learned to handle stressful situations very well and also no matter how hard you work, there is always a reward in the end in some way.
09/2014 - 01/2015
Metrum Communications GmbH, AUT
Internship PR Management
This was my first internship in the communication industry within the Public Relations (PR) and Investor Relations (IR). Here I helped to produce an anniversary book called "190 years of Semperit", create communication plans and assist employees with the investor relations consulting. I gained my first agency experience and learned to do client-based work as well as project management.
Education
2018 / JUL
Staffordshire University, UK
Thanks to a partnership between the Advertising Academy and the Staffordshire University, I can finish my studies with a Bachelor of Arts (Hons) in Advertising and Brand Management.
2017 / JUN
Werbe Akademie Wien, AUT
I studied Market Communications with a focus on Account Planning/Consulting at the Advertising Academy in Vienna. The course took 2 years and I graduated with a diploma.
